Thailand is an emerging dream destination for wealthy and affluent travelers seeking luxurious and unique experiences. The key factors for this group of visitors are fine dining, travelling and relaxation. When talking about fine dining, it does not only draw visitors to Thailand for food, but also brings much-needed revenue to 5 star hotels, high-end spas, shopping malls and so forth. With several of Asia’s 50 Best Restaurants located in Thailand, including the coveted #1 position in 2015 and 2016, Thailand is quickly becoming recognized as a culinary powerhouse in Asia. Michelin has recently launched its guide in Singapore and is rumored to be looking at Thailand next. Several Michelin starred restaurants from Europe and Japan have recently opened up restaurants in Bangkok, with many more that visit Thailand each year for “pop-ups” and promotional events. Definitely, the Thai government would strongly like to closely focus on promoting fine dining as part of tourism in order to spur the national economy even more.
Considering the exciting developments that are taking place in Thailand’s culinary journey, we are pleased to announce the launch of ELEGANT JOURNEYS, a company specializing in fine dining & luxury lifestyle events. Our aim is to lead Thailand to become the center of high-end tourism in ASEAN by creating fantastic and extraordinary events in various locations. There will be a series of events like fine dining, lavish outdoor parties, fashion shows and art exhibitions. Famous guest chefs and celebrities from all around the world will be invited as the highlights to attract both local and international visitors with high purchasing power to join them.
ELEGANT JOURNEYS or “E.J.” is composed of 4 modern experienced entrepreneurs in the areas of PR, Food & Beverage and Event Management—Ratchata Sethworadej (Nan), Sid Sehgal, Ananya Towsaengchai (San) and Sumana Parchariyanon (Fon), who will deliver exceptional experiences through types of events, most of which will take place for the first times in Thailand.
We begin our journey with none other than CHEF BRUNO MENARD, a celebrity chef, for
merly of L’Osier (3 Star Michelin) in Tokyo, Japan. He has received many awards, such as 3 Red Chefs Hats by Gault & Millau Guide (France), 5 stars by the Mobil Travel Guide (USA) and 5 diamonds by the AAA (American Automobile Association) (USA). Moreover, he is nominated to be a president of Bocuse d’Or Asia Pacific, a world chef championship. He is currently one of three judges in MasterChef Asia, a regional competitive cooking game show on Lifetime Asia. With over 20 years of experience in this region, Chef Bruno who has an expertise in cooking Neoclassical French food can perfectly provide a great combination of French and Asian tastes together with amazing lusciousness and decoration.
We are very fortunate to welcome him for an exclusive 3-day pop-up at Tables Grill, Grand Hyatt Erawan Bangkok from March 14-16, 2017 at 7.00-9.30 pm. Thanks to collaboration with top brands like SCB, The Mall Group, G Four Wines, Jagota, there will be privileges for customers who join the events. Note that the first dinner on March 14 will be for SCB customers only.
Be ready for a series of other well-known celebrity chefs who will be brought to Thailand as well as upcoming luxury lifestyle events by ELEGANT JOURNEYS throughout this year! You should not miss any of them!
For more information, please contact:
Ms. Ratchata Sethworadej (Nan) +66 85 666 1616
Ms. Ananya Towsaengchai (San) +66 84 6999 516