TAT launched ‘Women’s Journey Thailand’ to add even more amazing opportunities for lady tourists to the kingdom.
August is a great month for all female travelers to Thailand. The reason? The entire month has been earmarked by the Tourism Authority of Thailand (TAT) for its newest campaign, dubbed as “Women’s Journey Thailand.”
The campaign, which starts Aug. 1, aims to stimulate further tourism for this year and the next. Specifically aimed at women travelers, the campaign promises fun and enjoyment for the fairer sex more than the usual, with a range of activities, special offers, and privileges, as well as products and services geared to meet their holiday needs.
“The launch of the “Women’s Journey Thailand” campaign throughout August is not only very timely, as this is the month that we celebrate the birthday of Her Majesty Queen Sirikit,” says Yuthasak Supasorn, TAT governor. “It also reflects Thailand’s increasing popularity among female travelers, whether alone or in groups. We believe this campaign will further stimulate the market – as women travelers are quality tourists with high purchasing power.”
As part of the campaign, TAT is cooperating with the private sectors, many of whom are conducting promotions offering special discounts to women visitors both in Thailand and overseas when they buy goods and tourism services in five categories.
The categories are as follows:
Beautiful Look
Covers products and services such as clothing, cosmetics, health and beauty, health check, and cosmetic surgery packages. Companies participating in this category include Bangkok Anti-Aging Center, where for example, female tourists can avail of a variety of treatments, including surgery, skin care and other beauty services in packages such Bright Perfect Program (Tel:02 277 2893; webiste: www.bangkok-antiaging.com)
Beautiful Shape
Covers products and services such as a tness boxing, yoga for fitness and golf. Those into this can visit places such as Fairtex Sport Club Hotel, Chonburi, which has Refreshing Package that consists of accommodation for 2, plus yoga or Muay Thai, 4 bottles cleansing juice, a detox salt scrub, and 2 low-food lunch and dinner (Tel:038 253 867; www.fairtexpattaya.com)
Beautiful Retreat
Covers goods and services related to spa, including massage and spa treatments can avail of establishments such as Dusit Thani Bangkok. Dusit Thani Bangkok’s Devarana Spa is ideal for ladies who like to pamper their skin and who love to stay healthy. The spa o ers the traditional secrets of Thai health care and beauty, modern science, 5-star services, selective products and unique massage techniques.Ladies enjoy 15% discount for spa on a la carte menu or free 30 mins on top when they book spa for one hours. (Tel:02 200 9000; www.devaranaspa.com)
Beautiful Mind
Covers products and services such as those for physical and mental relaxation. Those into this can enjoy their time at places like Baan Sabai Village Resort & Spa Chiang Mai, where ladies can enjoy 30% o for the Yoga Retreat Package (Tel: 053 854 778; www.bansabaivillage.com)
Beautiful Experience
Covers products and services that enhance experiences and create great memories for tourists, such as those provided by places such as Sheraton Hua Hin on Cha-am Beach. Sheraton Hua Hin offers 5-star services within its 240 rooms operation, full-option spa, restaurants, and recreational room fully equipped with equipment for ladies with children. Stay for 3 nights and get 1 free night based on the best available rate (Tel:032 708 000; www.sheratonhuahin.com)
Of course, there are many other participating establishments around the country where female tourists can enjoy certain privileges and unique experiences. Besides those mentioned above, female visitors will also benefit from female-only immigration lanes at Thailand’s international airports, special parking and a range of offers on air tickets, and more.
The Ratchaprasong area will be decorated with a dedicated “Women’s Journey” theme. Airlines, hotels, cooking schools, and many other establishments are participating as well.
In addition, TAT has other exciting activities such as “The Lady Golf Challenge” events with local tour companies. Also, a mobile app in both Thai and English languages, “Women’s Journey,” will be up to present products and tourism services for women.
“Thailand has always been a welcoming destination for women from all over the world, which is why we see so many females coming here independently and in groups,” says Yuthasak.
“Our ‘Women’s Journey Thailand’ campaign celebrates women travelers and make it not only easier than ever for them to visit the kingdom and enjoy the many activities that the kingdom provides, therefore strengthening Thailand’s position as one of Asia’s most female friendly destinations.”
For more details, check out: www.tourismthailand.org/womensjourney
