Rebranding under the Dusit Thani label will surely impress guests, says industry observersby Percy Roxas
In the last few years, Krabi has been carving a solid niche as the new “Golden Girl” of tourism in southern Thailand. Not surprisingly Krabi is now home to some of the best hotels and resorts not only in the country but also in the world. Most of the highly reputed international hotel chains are now represented in the destination, and this month, another one is coming in – the Dusit Thani brand.
On July 1, Krabi will see the official opening of the Dusit Thani Krabi Beach Resort , located on a secluded stretch of beautiful Klong Muang Beach. The opening of the rebranded resort marks the return of the Dusit Thani label to Krabi, and coming as it is at a most auspicious time.
As the destination emerges from the shadows of its more popular neighbors such as Phuket and Samui, it now stands heads and shoulders with them as a travel destination for all kinds of tourists, and especially preferred by some of the world’s high-rollers and jetsetters.
The rebranding also comes at a time when Thai tourism is strongly emphasizing the elements of “Thainess” in its campaign to attract more tourists to the kingdom.
“The rebranding under the Dusit Thani label, means the resort now fully embodies the beauty of being Thai,’” said Suvait Theeravachirakul, resort owner and president–CEO of the MBK Group.
Dusit Thani is the flagship hotel brand of the leading Asian hospitality group Dusit International.
“With a world-class management team in place, we are confident in the 5-star service Dusit will provide, as it has been recognized globally for over 65 years,” he continued. “The resort’s location and facilities, coupled with Dusit’s signature gracious Thai hospitality, will surely impress tourists from around the world.”
The modern-Thai architecture of the 240-room resort blends in harmoniously with its natural surrounds and offers guests a variety of settings to unwind and enjoy themselves in. Sun worshippers can choose to sunbathe on the resort’s grand, green lawn adjacent to the beach while families can take advantage of the Kid’s Club and two sea-facing swimming pools. Those on business can mix work and play by hosting an event at one of the resort’s five meeting rooms.
Three international restaurants, two bars, and a spa complete the list of exquisite facilities on offer to create an even more unforgettable experience for guests in Krabi.
The rebranded resort makes for a fitting complement to the destination’s white sandy beaches, crystal-clear waters, and limestone karsts that have made it a preferred location for movie producers from around the world. Activities abound both within the resort — nature lovers can take part in the conservation of Klong Muang Beach’s Fiddler Crabs, play a variety of watersports, or stroll through the ground’s unspoiled mangroves, among others – as well as outside.
With such features and attractions, the rebranded Dusit Thani Krabi Beach Resort is expected to play an even more major role in the continuing growth of tourism and hospitality in Krabi.
“We are proud to add the Dusit Thani Krabi Beach Resort to our portfolio, and to play a role in making Krabi a major tourist destination in the region,” said Chanin Donavanik, managing director and CEO of Dusit International.
“We believe that under the professional management of Dusit International, the Dusit Thani Krabi Beach Resort will be truly a great success.”
To celebrate its opening, Dusit Thani Krabi Beach resort is offering 50% off on all room types, with complimentary breakfast. The offer is valid for reservations via www.dusitthanikrabi.com from July 1 to Oct. 31, 2015.