The best parties, W Happenings, fast-forward design, the most fashionable talents – is it any wonder W Taipei is high on the list of the new hip, cool travelers in Taiwan?

The chic Yen Bar

Work hard. Play hard. Be healthy. Be inspired and inspire others. These, in essence, are what W Taipei is all about. Etched deeply in this Starwood International fun luxury brand in Taipei is an ethos that embodies the best of the brand’s DNA: vibrant, energetic, colorful, creative, and definitely young. It’s a perfect hotel in for those looking for a cool place in Taipei that provides not only a good sleep but also offers lots of excitement as well.

Set in a location that offers fantastic views, the design-led W Taipei (www.whotels.com) is close to Taipei 101, the mall, and Elephant Mountain. This makes it perfect for tourists who enjoy easy accessibility to the best spots in Taipei and want to be able to explore the modern spirit and lifestyle of the destination as easily as they can. Of course, one does not really need to leave the hotel to experience that. The innovative, contemporary spirit of Taipei is after all reflected in W Taipei – from its beautiful design to its facilities, service, and activities.

The Yen Restaurant

Since its opening in February 2011, W Taipei has been changing the Taiwanese hotel landscape by injecting, in many ways, a unique energy and coolness in the city scene. Living up to the essence of a W Hotel as envisioned by the brand’s founders in its birthplace in New York City in 1998, W Taipei offers guests an environment full of surprises, and one that flirts with the senses.

W Taipei’s suite bathroom is fantastic.

In response to the founders’ “whatever/whenever dream” – whether it’s a hard to come by ticket to a concert, or one-on-one famous chef cooking class, or even a hot air balloon ride to enjoy the view of Taipei 101, leave it to the W insiders to provide its guests escape from the daily grind by embracing exceptionally incredible experience. As long as it’s legal, of course.

It wasn’t just accident that the founding team named their brand “W.” The very elements they want to inject into this brand begin with W: warm, witty, welcoming, whimsical, wonderful, and wow – are all conspicuously present in W Taipei’s 405 rooms. You can choose any of these rooms, which range from the standard 43 sqm Wonderful Room to the 365 sqm Extremely Wow Suite, all featuring W Hotels’ signature bed with feather-top mattress, 350 thread-count cotton sheets and goose down comforter, and experience an ultimate urban escape.

The same spirit of experience flows into the other areas of the hotel. Facilities are cutting-edge and exciting; a far cry from traditional hotels that accommodate grounds passively. This can easily be said after a visit to the state-of-the-art fitness center Sweat and Away Spa, and the two restaurants –The Kitchen Table and Yen, which are on the 10th floor, and the 31st floor, respectively – not to mention the three chic bars.

The Kitchen Table

And of course, the service: It’s attentive and meticulous indeed, to say the least, and very flexible too. Again, thanks to the now-signature “Whatever/Whenever” concept of service, the W staff are always willing to lend you their insider’s access to enjoy Taipei, from the ultimate guide to street markets to midnight delivery of freshly steamed dumplings (xiao long bao).

As a W concierge puts it: “We pride ourselves in providing personal touch at W hotels. It simply means we love providing excellent service beyond comparison!”

And with the W Happenings taking the initiative to provide you with various exciting events on a regular basis, with the “passion points” of music, gourmet, the arts, fashion, and parties–where else would you stay in Taipei if you’re the cool, hip type?