Guess which country the American ice cream brand Emack & Bolio’s chose to open its first international venture …by Percy Roxas
In March 2014, a new ice cream brand from the U.S. made its debut in Thailand by opening a store at Nichada Plaza in Nichada Thani. It was such a hit that after just four months, this brand had to open another shop—this time on the sixth floor of the hugely popular lifestyle destination, CentralWorld.
What is this ice cream that is taking Bangkok by storm? It’s Emack & Bolio’s: a chain of premium ice cream founded by lawyer and self-professed hippy, Robert Rook, in 1975. Now based in Massachusetts, Emack & Bolio’s boasts a number of boutique ice cream parlors in several U.S. states. Bangkok, its first international foray, is managed by Ben Leiner, founder and chief ice cream officer of NYC-Thai BD Co., Ltd.
What’s unique with Emack & Bolio’s is that it doesn’t use milk from cows injected with genetically induced hormones. Also, many of its more than 100 flavors are certified halal. All of the ice cream is made in the U.S. and imported to Thailand.
Then there are the unique, outrageous flavor combinations, and the fact that they’re always fresh, rich, delicious … and fun to eat! But don’t just believe us, go try them for yourself—not only the premium ice cream, but also the signature cones and the smoothies.