A year after its first branch opened in the capital, the health-conscious international food chain Dressed already has three outlets in town … and with more to follow.
by Percy Roxas.
Bangkok must be becoming a city of healthy eaters. Otherwise, how do you explain the success of Dressed, the salad bar concept launched just a little over a year ago, but which already has three branches in the city? Dressed is now at Mercury Ville (Langsuan), Siam Paragon, and Empire Tower – and don’t be surprised if further expansions are announced.
Dressed has always been a winning concept. From the beginning, the super-health-conscious café notion created by chef Justin Smolev has been striking a chord among savvy, in-shape eaters everywhere. Smolev has worked in some of America’s greatest restaurants such as Thomas Keller’s “The French Laundry” in California, and Daniel Boulud’s “Daniel” in New York, and he used his expertise to create this unique deli-esque format. Dressed takes the health concept to new heights with extended menu choices, premium ingredients, nutritious dishes, and intense flavors.
Such a concept cannot be confined to Atlanta where it originated, and so Hong Kong, Taiwan, and Thailand also got “Dressed” up.
Indeed, it was only a matter of time before Bangkok caught up with the Dressed bandwagon, and credit goes to Sid Sehgal and his high school friend, Anchit Sachdev, for bringing the notion to the city. Sid found the Dressed format immediately appealing, but what really sold him on the idea was the use of such unique salad dressings.
Today with three branches in Bangkok, Dressed hopes to attract more people with its laidback style of unpretentious dining that is both delicious and healthy. The menu actually appeals to all types of eaters, not just to office workers and expats located close to the three Dressed salad bars. The Dressed menu is broken up into salads, wraps, sandwiches, paninis, pastas, soups, and smoothies.
Diners have the flexibility of creating their own customized salad or wrap, from a choice of five greens, 84 toppings, and 24 dressings. Customized pastas can also be created from a variety of five pasta types, 84 toppings, and four sauces. And for people who don’t want to create their own meal, Dressed also offers an extensive menu of creations personally designed by the chef.
- Empire Tower (2/F, Empire Tower, 195 Sathorn Tai Road, Sathorn, Bangkok, BTS Chong Nonsi; 02 658 6688)
- Mercury Ville (540 Mercury Tower, 1st floor, Ploenchit Road, Bangkok; 02 658 6688)
- Siam Paragon (991 Siam Paragon Retail, Rama 1 Road, Bangkok; 02 610 7714)
Detox Antioxidant Salad (THB 189): Spinach, roasted beets, roasted garlic, broccoli, red peppers, carrots, sundried tomatoes, sunflower seeds, and blueberry pomegranate vinaigrette.
Seared Tuna Salad (THB 349): Mixed oak, sushi-grade seared tuna, grilled asparagus, red peppers, carrots, white mushrooms, cherry tomatoes, fried capers, and chipotle dressing.
Chicken Cordon Bleu Wrap (THB 159): Romaine lettuce, grilled chicken, ham, Swiss cheese, white mushrooms, croutons, and buttermilk ranch dressing.
Chili Lime Chicken Panini (THB 159): Chili lime marinated grilled chicken, tomatoes, mozzarella cheese, mixed oak, and lemon lime aioli dressing.
BLT with Avocado and Fried Egg Sandwich (THB 249): Bacon, Iceberg lettuce, avocado, tomatoes, fried egg, and chipotle aioli served on multi-grain bread.
Spaghetti Rucola with Prawns (THB 199): Spaghetti, prawns, rocket, sundried tomatoes, roasted garlic, red chilies, and olive oil.
Fruits of the Forest Smoothie (THB 89): Blueberries, strawberries, vanilla yoghurt, and milk.